idblogNetwork is arguably one of advertiser networks that loyally working with bloggers and still survive. After getting funding from East Ventures in 2011, they continue to innovate and spawn new products. Last January, they launched a Pay per Sale program. This month, idblogNetwork, with Kukuh TW and Mubarik Darmayanti as its front men, released Pay Per Lead campaign for its loyal bloggers.

What is actually Pay Per Lead campaign? Pay Per Lead campaign is a mechanism where blogger who joined as publisher in idblogNetwork could do a concert ticket selling by placing a banner script available on the dashboard of each publisher’s account. For this Pay Per Lead campaign, for every ticket sold, blogger/publisher will get 3% of the transaction value as the reward.

Pay Per Lead campaign can be a solution for brand in order to market their products with direct sales via blog. With comprehensive report, idblogNetwork continues trying to be the solution for brand who wants to do digital campaign on idblogNetwork’s blogger network.

The first collaboration by idblogNetwork with its Pay Per Lead campaign is with Melon, a subsidiary of Telkom engaging in provision of music content, and Rajawali Indonesia as tour promotor. Using this program, they will try to sell tickets for Rick Price and Jasmine Trias’ concerts in five major cities in Indonesia.

Will this concept be successful? Given the variety of concerts were always sold out for some time, certainly there’s no hurt in hoping that this concept will succeed and generate similar program in the future.