We heard the news that East Ventures has added Berrybenka into its investment portfolio. Berrybenka is one of few curated online commerce startup which focuses on women fashion and has similar product line with Zalora (from Rocket Internet) and Ratimaya. Until today, Berrrybenka has already had more than 50 brands as partners with 3000 different products. The investment value from East Ventures is not disclosed.

Berrybenka is founded on August 2011 by Claudia Widjaja and Yenti Elizabeth. Interestingly, Berrybenka also has Jason J. Lamuda and Ferry Tanka as recently-joint advisors. Both people are founders of  Disdus which has been acquired by Groupon and previously was in investment list of East Ventures too.

The fund obtained, according to Claudia Widjaja, will be utilized to build Berrybenka as the leading fashion commerce site in Indonesia that promotes local brands and designers. Speaking about its portfolio, this is East Ventures’ first startup that focus on fashion commerce and should be interesting to hear as fashion commerce will be one segment to spark this year.