Google today announced a localized YouTube service for Indonesia. The site is aimed to improve discoverability of local videos and to identify local content. The Indonesian YouTube is available through the location setting at the bottom of YouTube.com or by going directly to YouTube.co.id. YouTube Indonesia is supported by a number of media and entertainment companies as well as major advertising brands.
YouTube also announced that Indonesians will be able to enjoy watching live coverage of the 2012 London Olympics free of charge from YouTube’s Olympics channel from July 27 to August 12, 2012. Viewers will be treated with live coverage of the games, highlight reels, and replays 24 hours a day.
In launching YouTube Indonesia, the company signed up content companies such as Kompas TV, Kompas Cybermedia, Viva Media Group, MyTrans.com, local music labels Aquarius Musikindo, Nagaswara, Trinity, GP Records, and Musica Studios. YouTube is also working with Unilever Indonesia, Telkomsel, BCA, and ecommerce site BliBli.
Adam Smith, Director of Product Management for YouTube Asia Pacific said, “We are here in Jakarta today to open up a new local YouTube domain for Indonesia which features videos popular in Indonesia and uploaded by Indonesians. We hope that… Indonesian artists, musicians, filmmakers and video creators of all kinds will embrace the YouTube platform to share their stories with… the rest of the world.”
In a statement, Managing Director of Aquarius Musikindo Johanes Soerjoko said, “The world’s best video streaming service YouTube has always been a channel for us to do promotion. Now with YouTube entering the Indonesian market, Ye site will become an important partner as well.”
In anticipation of the localized service, YouTube has signed a licensing agreement with Wahana Musik Indonesia (WAMI) which will allow Indonesian musicians and composers represented by WAMI to earn revenue from YouTube. Revenue is earned when ads are displayed on videos uploaded by YouTube partners.
YouTube has also signed a similar agreement with Composers and Authors Society of Hong Kong (CASH) and the Taiwanese music copyright society (MÜST), to allow foreign copyright holders to earn revenue based on videos played in Indonesia. CASH represents the American ASCAP and BMI, PRS Music of the UK, and Australia’s APRA).
Ira Noviarti, Marketing Services of Unilever Indonesia said, “Unilever Indonesia wants to be where the consumers are and they are more and more online.”