Online automobile trading competition market will be jazzed up with the launching of RajaMobil.com last Wednesday in Jakarta. RajaMobil is an automobile trading portal which aims to bridge trading transaction process between seller and buyer with internet as the medium.
In this online automobile trading market, RajaMobil will not only compete with other automobile website such as Mobil123, but also facing general trading website such as Berniaga and TokoBagus. TokoBagus has claimed to own online automobile market in Indonesia by 75%.
According to Chief Executive Officer RajaMobil, Andi Silalahi –as reported by Kompas Otomotif – based on the data they have, 78% of people who want to buy a vehicle most likely has done a survey through the internet before deciding on which vehicle to buy. Therefore, online automotive business is very potential.
One of the promotions done by RajaMobil is by utilizing Google AdWrods. Andi Silalahi says that they have prepared around 1000 words for AdWords. The same way is also done by its competitor. So if you search using keywords related to automobile trading, you will find several AdWords’ ads from the competing websites.
RajaMobil’s feature does not differ much with similar website such as Mobil123. There is search feature, directory based on the brand and province, articles about automobile, also a calculator to calculate credit simulation. Displayed detailed data of the automobile is also similar. These features are superior to general trading website like TokoBagus and Berniaga.
Appearance-wise, when compared to Mobil123, the front page of RajaMobil looks very good. When Mobil123’s appearance looks too cramped and packed with small font, RajaMobil’s look is divided for each part so every feature can be seen clearly. The front page looks neat and easy on the eyes.
As new player in online business, RajaMobil is facing with older players which already settle. But looking at the car stock list own by RajaMobil which is quite a lot and includes several famous and luxurious brands, it seems that it is ready to compete in the business.