Creating mobile applications as a promotional media seems to be an increasingly common thing to do in Indonesia where mobile devices have been very well adopted. Instead of hiring a developer to create an app, more and more companies are running competitions. Almost at the same time as the Coding on the Beach event held by Nokia Developer and Taman Impian Jaya Ancol over the weekend, Nokia and Gramedia Majalah will is holding what they call Hackonten.
Hackonten is an application development competition for Nokia devices (Asha and Lumia) in which developers will create apps using content from the Gramedia Majalah family. The apps will use content derived from Gramedia properties; Idea, Kidnesia, Sekar, Chic, Intisari, Nakita, DuniaSoccer, Hai, Tabloid Nova, and Kawanku.
On the first stage, interested developers are only asked to send the app concepts to the Hackonten website. This stage had been opened since June 11th and will close on June 20, 2012. Judges will then select 100 developers to be invited to participate in Hackonten from June 28-29, 2012 at Gramedia Majalah building in Jakarta. At the 24 hour coding event, participants will be asked to develop the apps as described in their submissions.
At the end of the coding process, the top 10 developers will be chosen to present their apps in front of the judges for five minutes each. At the end of it the judges will select the winner and two runners up who will receive cash prizes of Rp 20 million, Rp 10 million, and Rp 5 million respectively.
If you’re interested in participating, you can form a team of up to three people and send in your cool app concept. Terms and conditions of the competition are available from the Hackonten website.
[correction on the prize amount due to editing error]