We have learned that Accor group, a leading worldwide hotel groups, has rolled out Indonesian version of its online reservation platform. It’s part of agreement with Ministry of Tourism and Creative Economy to boost the platform utilization from the country. The mobile site can be accessed from http://accorhotels.com.
With over 50 properties in the network, including famous brands like Novotel, Mercure, Ibis, and Pullman, Accor is simply the largest international hotel network in Indonesia. Now, not only accessing domestic hotels, Indonesian tourists be able to book Accor hotels using their own fingers.
Accor’s EVP, Sales Distribution and Loyalty, Jean-Luc Chretien, in the press release said, “The launch of Accorhotels.com in Bahasa Indonesia is part of Accor’s strategy to develop its Internet, mobile, and digital presence in Asia Pacific. With more than 100 million users and with Internet penetration reaching 37 per cent in 2015, Indonesia is a promising digital market in the region.”
According to Accor’s Regional Director of Sales, Marketing and Distribution for Malaysia, Indonesia, and Singapore, Adi Satria, Indonesia constitutes around 20 per cent of hotel chain’s global bookings.
Tourism in Indonesia has been booming in the recent years, driven by larger number of middle class people. It’s undoubtful that many players are trying to grab bigger pies. We count that numerous startups have been established for the past two years to meet these demands.