Nowadays, there are more and more local applications created. In terms of quality, a number of those apps are even comparable internationally. Just take a look at PicMix, a local application which was initially created to fill in the lack of Instagram on BlackBerry, which eventually gained 18 million users globally. The fact though, most Indonesians aren’t aware of these local apps. Bundling local apps or having them pre-loaded on certain devices could be an alternative to keep developing local applications.