Posts in Analysis

Analysis 

Internet of Things Is Actually NOT too Big for Indonesia

People have been predicting that the concept of Internet of Things (IoT) will be the future of technology since 20 years ago. Smart city, one of technologies derived from the concept, has even been the main theme of modernization in Indonesia nowadays. Not to mention other inventions, like smart home and smart car.

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Analysis  Opinion 

Can We Trust TrustedCompany?

TrustedCompany has just sealed a USD 1 million of Series A funding from three major investors. The fund is obtained to enhance their ideas by protecting online shoppers from the possibility of getting scammed based on consumer reviews. Nevertheless, after paying a visit to the platform and analyzing the posted comments, we were forced to grow our suspicion towards the startup. Can we really trust TrustedCompany?

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Analysis 

Indonesia Leads Growth on Digital Advertising in APAC

eMarketer has just rolled out a publication about the state of digital ads industry in Asia Pacific, along with its projection until 2018. Interestingly, based on the total media spending, Indonesia is sitting nicely at the top of the list, having other countries like Singapore and China below it.

This result may a big relieve for startups, considering the fact that most of Indonesia’s local startups are still relying on digital ads, as it isn’t that easy to gather revenue directly from their products or services, although e-commerce vertical has actually started to shine. Since most of Indonesian Android apps developers still find digital ads as the best option, the research’s result would be music to their ears.

Based on the survey results, it seems that there would be even more brands choosing digital media over traditional media. This may open bigger chances for content-based or mobile-based startups to possibly get tons of extra cash in the future.

While Indonesia’s growth number is an undisputed winner, its actual number on total media spending is actually just one percent (1%) of the total spending of all countries in Asia Pacific, which can also mean that there’s a huge room to grow.

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Analysis 

Indonesian Consumers are More Confident to Shop Online

Online shopping is no longer uncommon among Indonesians. Not only for residents of Jakarta or the rest of Java or even Sumatera,  but also in places like Balikpapan, Sulawesi, Lombok, even West Papua. Obstacles remain in various forms and issues such as fraud still cloud the practice but the number of online shops launched in Indonesia shows that the trust between consumers and sellers on the potential of e-commerce in Indonesia keep rising.

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Analysis 

How Communities Help Shape Companies

Due to the growth of Indonesia’s Internet users, industry practitioners are no longer coming from only the companies and the business owners but also from the various communities across many different segments that take advantage of what the Internet offers. Members of communities who often represent market movements clearly demonstrate their appeal to a number of high profile global tech companies to assist them in their expansion efforts in Indonesia.

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