Last year, when Multiply decided to leave the social world by closing down its social network platform, I wrote an article outlining what I observed about Multiply. I was actually a casual user, and since I began with UX it’s one of my favorite destinations for observing Indonesian Web 2.0 users.
As the new season of Mad Men is set to start this week my anxiousness led me to look back and recollect some fun lessons I had picked up not only from the episodes, but also from what the show represents. I decided to put things down in writing and share my thoughts.
At the heart of marketing a product or service is the need to connect the idea with people. A successful campaign in our ever connected world will increasingly require developing personal relationships with customers. This is where Digital Engagement can work as the cornerstone of your marketing efforts – especially if you don’t have much advertising budget.
Naning Utoyo is a Singapore-based researcher at MRM Worldwide. As part of her tasks, she’s responsible for finding out about the way digital campaigns in Indonesia are conducted. Although she is an Indonesian, she has spent much of her professional career overseas and to understand the digital scene better, she solicited comments and opinions from digital strategists and advertising practitioners in the country and was kind enough to share her findings, thoughts, and discussions, with DailySocial.
Editor’s note: This guest post was written by Remco Lupker, co-founder and ex-director of TokoBagus, a popular e-commerce site in Indonesia. He wrote about his opinion on the newly proposed and soon-to-launch government regulation on Indonesian e-commerce companies. Remco originally wrote this article on his blog on March 23rd, 2013, we have permission to repost this article.
This week the long awaited and probably feared Indonesian E-commerce law PP 82 became public and even though I’m no longer (directly) involved in any e-commerce business I thought I would take some time to read it. Mind you, this law is just the beginning and will be followed by 10 government regulations which will provide more details.
My job is to travel around the region spreading the word about our accelerator program. I really enjoy the opportunity to spend time with entrepreneurs and developers across the region and I thought it would be interesting to share a snapshot of what I saw in Indonesia.
