Posts by Aria

Opinion 

[Simply Business] The Hidden Enemy

Business is a battle and to succeed in the battleground, you need to know who you’re fighting against. Sometimes it’s as plain as day but some of them are lost in obscurity. We all know the direct competition between Pepsi vs. Coca-Cola, Mercedez Benz vs. BMW and others. Direct competitors are the ones whom you fight directly, selling the same services or products as you are, and are in the same market space.

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Opinion 

[Simply Business] Creating Demand From Thin Air

Makko is a comic book publisher with high quality standard that focuses on digital distribution. The company is trying to do the impossible, it’s trying to create a market from thin air, something that Nintendo did with its Wii which turned everybody into casual gamers. A move that was then followed by Apple with its iPhone which can make non-gamers be a avid Angry Bird players. It’s definitely confident with the talents that it has, but does the market actually exist? If you look around your favorite book stores, you will find it hard to see comic books done by Indonesians.

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Opinion 

[Simply Business] Should You Do Your Own Customer Service? Yes

I’ve been running Tees.co.id for two weeks now and like most new startups, it’s a consecutive hectic day after day and I’m loving it. There’s a lot of things that I do differently from my previous startup but the one thing that’s clearly different is the way we do customer service. We are very open from the start, we give our visitors our email addresses, phone numbers, and BBM (I hate it but I just have to..) and also available in Twitter as well. We have emails for all sorts of things just to classify interests but every email, SMS, phone call, Twitter DM and mentions and BBM goes directly to one person: ME.

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Opinion 

[Simply Business] The Need for Niche

I am a big fan of basketball, from watching intense games of the NBA, to the exotic collection and vibrant culture of the shoes to actually playing the game on a regular basis. To put it short, I’m a basketball geek. I’ve invested in shoes (lots, like once per 2 months), jerseys, apparels, renting courts twice a week to play, and even NBA.TV yearly subscriptions and I spent all of my hard-earn money happily. I am a very good example of a niche market: obsessed, marketable and willing to spend.

One good example of a ‘startup’ that attack my niche market is @ngobrolNBA. The owner of the @ngobrolNBA account: @irrilD is a true NBA fan, you could tell from the 300 jerseys he owns or the uncountable shoes he collects over the year. Clearly the man got love for the game. He created the account out of love, and he’s smart enough to capitalize it.

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News 

[Simply Business] The Need For Collaborating and Networking

I was just getting back home from a nice #geekball* session with the guys and we decided to hang out a bit at Tista’s office for some drinks and BBQ. We had a long chat about the NBA, Star Trek,  and ended up with some collaboration ideas among our companies, sponsorship deal, and creating a CTO Club for sharing technical problems and solutions. How can a random discussion leads to a productive collaboration? No idea but that’s something that can happen when you’re hanging out with like-minded people.

This is not the first time it happened and it sure won’t be the last. Most collaboration and ideas are born outside of formal meetings. Most of the big deals of my life were born over drinks, at an after-play at a basketball court or just hanging out with friends and future partners. Formal meetings are just for the sake of formality and signing documents.

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Opinion 

[Simply Business] Startups That I Would Love to See More in Indonesia

Indonesia is unique, we are a nation comprised of thousands of islands, 70% of us still use feature phones and only about 9% percent of us have credit cards. More than 50% of Indonesians don’t live in cities so it makes sense that smartphone users are only 8.7% among 200 million mobile phone users.

Based on those facts alone, it should be obvious that Indonesia is different. We can’t just blatantly apply the same rules of startups like the Silicon Valley players or carbon copy the successful startups out there. Indonesia needs different or more customized startups, better suited for our unique environment.

Everybody will have their own opinion on this but here’s my version of what startups I would love to see more in Indonesia:

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